THE CHALLENGE
Deodorant isn’t the star of Lush’s shelves yet. We set out to change that with a campaign that makes staying fresh feel as iconic as any Lush bath bomb.
Our Solution
Instead of hiding sweat, we leaned into it. Our out-of-home campaign meets people where sweat actually happens: bus stops, sidewalks, and everyday rushes. Each ad turns uncomfortable moments into opportunities for humor, authenticity, and curiosity about a product that keeps things fresh naturally.
